A closer look / Case study
National Digital Health Strategy
States
Delivery Layer
Bot Platform
Partnership Type
The question
A vector-borne disease surveillance programme required a scalable digital dissemination architecture to reach a large beneficiary population across 5 Indian states. No prior digital delivery infrastructure existed for this scope.
What I owned
Designed the end-to-end WhatsApp/GupShup bot infrastructure for programme outreach and beneficiary tracking. Mapped dissemination workflows, configured message templates, and coordinated with the programme team on rollout sequencing across states.
What changed
Established the technical foundation for a multi-state programme rollout with state-level engagement tracking. Architecture enabled real-time monitoring of outreach progress at scale.
The tradeoffs
Chose WhatsApp over native app deployment, dramatically lower installation friction at the cost of limited media richness. Used GupShup for template management despite approval delays, prioritising cost over speed.
“After a few rounds of iteration and some focused calls to get the structure right, the visualisation dashboard showed us exactly what we'd need for the actual rollout. Even at the sample-data stage, it gave us real confidence about the architecture.”
The Outcome
Delivered a repeatable, low-cost digital dissemination architecture that government health programmes can deploy at scale, demonstrating that WhatsApp-based systems can serve as the last-mile layer for public health communication across low-bandwidth, high-population environments.